Since the company was founded, Bridgestone has made sustainability a key part of its strategy to tackle the global challenges that help companies make the world a better place. As a result, in 2017, the company launched its refined CSR commitment: “Our Way to Serve”.

This new commitment builds upon a decade of progress and learning through its initial CSR program: Bridgestone’s 22 CSR Focus Points and is a reflect of the company's longstanding vision of “Serving Society with Superior Quality.”


VISION: “Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play”.

Based on the Bridgestone Essence, its Mission Statement and the company’s legacy, “Our Way to Serve” embodies the way the Company does business and classifies its Corporate Social Responsibility (CSR) activities into three Priority Areas (PA):


Mobility

Offer easier, safer, smoother and seamless mobility for our society and customers.

  • Accessible Mobility. Making smooth and seamless mobility available.
  • Smart Mobility. Utilizing unique technologies to improve the way people and goods move.
  • Safe Transportation. Utilizing unique technologies to enhance safe mobility.

People

Use our strengths and competencies to address health, safety and education issues in our communities.

  • Contributing to a safer society. Building safer communities through services, products, and corporate and individual initiatives.
  • Accessible and inclusive education. Expanding education and training opportunities to develop job and life skills.
  • Promoting healthier communities. Promoting access to the resources people need to lead healthier lives.

Environment

Continually work toward a sustainable society.

  • In harmony with nature. Contributing to biodiversity through habitat enhancement, and through environmental education and research.
  • Value natural resources Continually improving natural resource conservation through operational improvements and product design.
  • Reduce CO2 emissions. Continually reduce emissions of Greenhouse Gases, including CO2, from our products’ complete life cycle.

Along with these Priority Areas, Bridgestone continues to strengthen the basic governance, compliance and behavioral characteristics expected of any responsible company through its Management Fundamentals. These are exemplified in the company’s commitment to leadership in six major areas, including:

1. Compliance and Fair Competition:The company builds trust with all stakeholders by ensuring that ethical decision-making guides responsible business practices across our operations.

2. Business Continuity (BCP) and Risk Management: The company anticipates, prevents and mitigates risks, but when crises arise, it protects its people, property, and profits.

3. Human Rights and Labor Practices: The company fosters an inclusive culture in which all Bridgestone entities and locations adopt and apply ethical labor practices, build trust with teammates, and embody respect for diversity and for fundamental human rights.

4. Industrial Hygiene and Safety: At Bridgestone, we make safety a business value. Creating a safe working environment for all is everyone’s responsibility.

5. Procurement:: The company is committed to creating value and continually working toward a sustainable society to ensure long-term environmental, social and economic benefits by incorporating the following into the entire supply chain:

  • Transparency
  • Compliance
  • QCD & Innovation
  • Sustainable Procurement Practices

6. Quality and Customer Value: Bridgestone creates a global framework in collaboration with all related Bridgestone entities and stakeholders to proactively identify, prioritize and address customer quality issues in keeping with the intentions of our founder to: “Serve Society with Superior Quality”.

The Priority Areas (PA) and Management Fundamentals (MF) of “Our Way to Serve” make up the company’s Sustainability Model, which is the visual representation of how sustainability is embodied and coordinated at Bridgestone.