This new commitment builds upon a decade of progress and learning through its initial CSR program: Bridgestone’s 22 CSR Focus Points and is a reflect of the company's longstanding vision of “Serving Society with Superior Quality.”
VISION: “Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play”.
Offer easier, safer, smoother and seamless mobility for our society and customers.
Use our strengths and competencies to address health, safety and education issues in our communities.
Continually work toward a sustainable society.
Along with these Priority Areas, Bridgestone continues to strengthen the basic governance, compliance and behavioral characteristics expected of any responsible company through its Management Fundamentals. These are exemplified in the company’s commitment to leadership in six major areas, including:
1. Compliance and Fair Competition:The company builds trust with all stakeholders by ensuring that ethical decision-making guides responsible business practices across our operations.
2. Business Continuity (BCP) and Risk Management: The company anticipates, prevents and mitigates risks, but when crises arise, it protects its people, property, and profits.
3. Human Rights and Labor Practices: The company fosters an inclusive culture in which all Bridgestone entities and locations adopt and apply ethical labor practices, build trust with teammates, and embody respect for diversity and for fundamental human rights.
4. Industrial Hygiene and Safety: At Bridgestone, we make safety a business value. Creating a safe working environment for all is everyone’s responsibility.
5. Procurement:: The company is committed to creating value and continually working toward a sustainable society to ensure long-term environmental, social and economic benefits by incorporating the following into the entire supply chain:
6. Quality and Customer Value: Bridgestone creates a global framework in collaboration with all related Bridgestone entities and stakeholders to proactively identify, prioritize and address customer quality issues in keeping with the intentions of our founder to: “Serve Society with Superior Quality”.