Bridgestone is a company committed to superior quality, not only in its products and processes, but also in its internal interaction and response practices and policies to its stakeholders, aspects that are aligned with the essence, which has been defined by Bridgestone Corporation, with the aim of becoming "leaders in the industry”.

Four pillars guarantee compliance of the Company’s mission, which in turn are held on the basis of innovation, these are: financial success, brand promise, best place to work and outstanding corporate citizen.

Bridgestone Group is the largest tire manufacturer in the world. It also markets and supplies a wide variety of technologies that help the development of different industries with superior quality, passion and innovation.

Head Office in


4 Regional offices

  • Japon
  • The Americas
  • Europe, the Middle East, Africa and Russia
  • China and the Asian Pacific






Annual sales


Millon (JPY)

Presence in



Its products are sold in more than 150 countries.

Plants in :


(tires, raw materials and diversified products)

  • 50 tire manufacturing plants.
  • 28 tire retreading plants.
  • 18 raw materials plants.
  • 70 diversified product manufacturing plants.

Bridgestone Products and Services

Major Products and Services

Tires Offers a wide range of tires for automobiles, truck, buses, aircraft, construction and mining vehicles, motorcycles, etc.
Diversified Products FManufactures and sells a range of rubber products and other diverse articles. Many of these are used in a wide range of daily applications and help to enrich different industries.
Raw materials Produces the raw materials needed in its manufacturing process, including natural, synthetic and carbon black, among others.
R+D Develops products and technologies to create future prosperity. Also conducts research work into raw materials.
Sales A tire sales network that covers 150 countries all over the world.

Code of Conduct

Acting with integrity and working continuously by building relationships of trust with all the stakeholders, helps Bridgestone to achieve the sustainability of the business and be differentiated in the market.

In this context of ethical business practices, the region is governed by a Code of Conduct and a system known as Bridgestone Americas Compliance Center (BACC). This system provides the base so that all decisions and activities are implemented with integrity, adhering at all times to the internal values, policies and regulations; as well as complying with all legislations applicable to its operations.

Bridgestone Latin America North BS-LAN Crisis Committee

In order to provide a response plan in situations critical to the operations, the region has established a Crisis Committee with the tools necessary to respond to any crisis quickly, efficiently and in a structured manner.

The plan has been designed by the Bridgestone Americas in United States, to exhaustively cover situations that:

  • Require actions by the national leaders of the country affected in order to solve the problems that may have an impact of human health, safety, the environment or assets and the reputation of the operations, both of Bridgestone Americas, Inc. (BSA) and all Bridgestone's operations in Latin America (BATO-LA).
  • Require actions by the organizations of the country affected with the support and leadership of the BATO-LA central office or the other businesses of the Company that operate in the company, as necessary.

In addition to the Crisis Committee, Bridgestone Latin America North has also set up Emergency Committees in each area of the region and trained their members, as well as conducting crisis drills.

Having a crisis management program that covers the entire Company is important because it shows the difference between issues that should be addressed by the corporate organization and others in which the region has the authority and responsibility to act and communicate.


By stating its Missions, Bridgestone establishes quality, safety and environmental care as the bases of its operation to create value and trust with its stakeholders in order to drive the on-going improvement in its processes.


Through its Environmental Mission, Bridgestone declares the company's long-term aspirations, including the way in which all aspects of the business should contribute to preserving the environment.


Bridgestone´s Safety Mission, fosters health and safety for all its employees in compliance with the laws that establish statutes for work places.


Through its Quality Mission, Bridgestone improves its processes by delivering a superior level of quality in products and services, throughout its entire value chain. It improves performance and creates value for its customers by using innovation in all the aspects of the business.

Economic Outlook in 2015 and Challenges for 2016

Although 2015 was a volatile year economically and brought as a consequence significant devaluations of most of the currencies in the region, it was also a year of the adoption of counter-measures that allowed Bridgestone to strengthen internally.

Such reinforcement consisted of developing strategies necessary to achieve the Operating Profit and Market Share objectives. The result of the strategic steps for the Operating Profit and our market share exceeded those of prior years. It was possible thanks to Bridgestone's human capital, which is the company's differentiating factor over its competitors.

Moreover, 2016 is forecast to be a year characterized by exchange rate uncertainly and volatility. Technological advances, regulatory changes, the need for environmental sustainability, the race to create autonomous vehicles, changes in world demographics and shifts in the behavior of society are variables that have to be considered in our business sustainability.

Bridgestone has decided to face these challenges by recognizing customers and the search for their satisfaction by anticipating their needs and demands as a central part of its business.

Faced with the increase in the demand for goods all over the world and the threat of the exhaustion of raw materials, the company has detected a need to establish a circular economy in which there is a clear pro-ecological posture.

It is vital to offer safer products with more advanced technologies that benefit both society and the environment. An example of these products is the Run Flat technology, particularly in terms of the long-term trend to introduce autonomous vehicles.

Faced with the need to improve tire recycling and weight, Bridgestone is seeking to create completely recyclable and sustainable products in the future. The objective is to have an entire line of completely sustainable products by 2050.

Bridgestone is seeking better materials that enable tires to minimize their carbon footprint, manufacturing designs that adapt specifically to electric vehicles and in general, better business sustainability.

With these specific steps, Bridgestone guarantees constant research for the development of higher quality tires in the future, always providing a top-quality service and guaranteeing the satisfaction of all its customers.