Several communication and dialog channels were established with each of the parties or people related to Bridgestone's operations, in order to recognize their needs and expectations proactively, as well as to be able to respond to their concerns.

Several tools were used to determine the stakeholders. In Mexico, a Materiality Study was conducted in 2014, involving a representative sample of relevant stakeholders to the company. Study was prepared with the coordination of an external consultant.

In Costa Rica, while the company is certified by the Costa Rican Technical Standards Institute's in Social Responsibility (INTECO), it was possible to identify stakeholders as it is a key process for compliance in such norm. A perception survey was conducted with relevant stakeholders to complete the process in 2014.

Due to the size of the operation in Colombia, an in-depth study has not yet been conducted; however, for this report, the stakeholders were identified and established based on the company's operation.


The following chart describes company's stakeholders and their expectations. The information was taken and extracted from the aforementioned tools and dialog process.

Stakeholders Expectations
Employees Comprehensive development: training, safety, opportunities for professional growth, work/family balance and recognition.
Customers (consumers, business partners, and OEMs) Superior quality and compliance Tire safety and quality at competitive prices and quality in the service and information on use and tire care.

Products and services that generate value for customers and ensure profitability for the business, as well as commercial assistance and training.

Suppliers Fair trading practices
Community Social support (volunteering and donations).
Associations/Institutions Financing and alliances for a better society.
Authorities Compliance with standards
Media Constant management of clear and relevant information about the Company.