At Bridgestone, we apply the Global Reporting Initiative methodology in the development of our sustainability reports. Therefore, since 2014, there were defined priority issues or topics for the company's materiality to be reported per country. In Mexico, issues were defined through a Materiality Study; while in Costa Rica, there were determined by a matrix of key issues as established by the Costa Rican Technical Standards Institute's (INTECO) Social Responsibility Standard INTE 350101, under which the company is certified.

In 2015, these issues were consolidated, as shown in the chart below, which summarizes and specifies the key material aspects for sustainability in the region.




Subject Related Stakeholders Coverage
(internal and external)
Relevance by Country
Effective communication channels All Internal Mexico, Costa Rica
Adherence to compliance All Internal Mexico, Costa Rica
Tire quality and safety Customers, Consumers Internal Mexico, Costa Rica, Colombia
Respond to OEMs' needs efficiently Customers Internal Mexico
Innovation Investors Internal Mexico
Responsible purchasing Suppliers Internal Mexico, Costa Rica
Energy consumption Community Internal Mexico, Costa Rica, Colombia
Minimize footprint
(mitigation and adaptation to climate change)
Community Internal Mexico, Costa Rica, Colombia
Water use Community Internal Mexico, Costa Rica
Recycling and confinement of raw materials Community Internal Mexico, Costa Rica
Employees' health and safety Employees Internal Mexico, Costa Rica
Employees' development and training Employees Internal Mexico, Costa Rica, Colombia
Community support (social investment) Community Internal Mexico, Costa Rica, Colombia
Recovery of waste tires Community Internal Mexico, Costa Rica
Education and awareness of society in road safety Community Internal Mexico, Costa Rica, Colombia