Bridgestone’s business model promotes a circular economy and the reduction of CO₂ emissions throughout the value chain, from tire manufacturing to maintenance services during customer use and post-consumer recycling.
Bridgestone set CO₂ reduction targets and is working in increasing the use of renewable energy in line with the Paris Agreement, which seeks to prevent increases in the planet’s average global temperature beyond 2ºC above pre-industrial levels and to promote additional efforts to keep it below 1,5ºC.
Bridgestone Latin America reduces water consumption in operational and production processes, through efficiency, reuse, and water treatment.
Minimizing waste generation and landfill through waste management is one of the core issues within the circular economy promoted by Bridgestone.