In 2017, Bridgestone redefined its global commitment to Corporate Social Responsibility (CSR) with Our Way to Serve.
This commitment occupies a central location in its culture, commercial strategy, and operations in the three Priority Areas: Mobility, People, and Environment.
The first, to accelerate innovations in sustainable mobility through advanced solutions and technologies; the second, to contribute to communities and improve the way people move, live, work and play; and the third, to help ensure a healthy environment for current and future generations.
Our Way to Serve is based on six Management Fundamentals that define the process to operate as a responsible and sustainable business.
