Our Sustainability Journey

nuestro viaje de sostenibilidad

For a better world

Shojiro Ishibashi left a legacy represented by his slogan Serving Society with Superior Quality when he founded Bridgestone in 1931, a time focused on economic recovery and profit generation. Despite the difficult moment, Ishibashi believed that a company that contributes to society will always be successful.

Since then, that conviction to make the world a better place has prevailed in the organizational culture and strongly permeates company actions, initiatives, and plans under development.

Shojiro Ishibashi Fundador de la Corporación Bridgestone  

Shojiro Ishibashi
Founder Bridgestone  

Since its inception, Bridgestone has always worked without hesitation to make the world a better place.

B E8 Commitment

Bridgestone E8 Commitment

Bridgestone launched the Bridgestone E8 Commitment in 2021 to drive the company’s management and earn the trust of future generations as it accelerates transformation to achieve its vision: “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.”

Energy Bridgestone


Committed to the realization of a carbon neutral mobility society.

Efficiency Bridgestone


Committed to maximizing productivity through the advancement of mobility.

Economy Bridgestone


Committed to maximizing the economic value of mobility and business operations.

Ease Bridgestone


Committed to bringing comfort and peace of mind to mobility life.

Ecology Bridgestone


Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations.

Extension Bridgestone


Committed to nonstop mobility and innovation that keeps people and the world moving ahead.

Emotion Bridgestone


Committed to inspiring excitement and spreading joy to the world of mobility.



Committed to contributing to a society that ensures accessibility and dignity for all.