VISION
“Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.”
Based on the Bridgestone Essence, mission and legacy, "Our Way to Serve" is aligned with the company's way of doing business and organizes Corporate Social Responsibility efforts based on three Priority Areas (AP):
Mobility
Offer easier, safer, smoother and seamless mobility for our society and customers.
- Accessible Mobility. Making smooth and seamless mobility available.
- Smart Mobility. Utilizing unique technologies to improve the way people and goods move.
- Safe Transportation. Utilizing unique technologies to enhance safe mobility.
People
Use our strengths and competencies to address health, safety and education issues in our communities.
- Contributing to a safer society. Building safer communities through services, products, and corporate and individual initiatives.
- Accessible and inclusive education. Expanding education and training opportunities to develop job and life skills.
- Promoting healthier communities. Promoting access to the resources people need to lead healthier lives.
Environment
Continually work toward a sustainable society.
- In harmony with nature. Contributing to biodiversity through habitat enhancement, and through environmental education and research.
- Value natural resources Continually improving natural resource conservation through operational improvements and product design.
- Reduce CO2 emissions. Continually reduce emissions of Greenhouse Gases, including CO2, from our products’ complete life cycle.
