Bridgestone Latin America North conducted a materiality analysis in order to understand its stakeholders’ expectations and prioritize them based on their importance and influence.
This analysis shows a series of relevant issues that help the company to make assertive decisions regarding its stakeholders.
In 2017, Bridgestone Latin America North (BSLAN) conducted a materiality analysis, which remains current, with the following objectives:
Identify the perceptions of stakeholders regarding the company’s performance regarding sustainability, consistent with Our Way to Serve (according to the three Priority Areas and six Management Fundamentals).
Prioritize the expectations and/or needs of stakeholders through an indirect dialogue (survey), in order to establish the topics covered in this Sustainability Report.
The materiality analysis was carried out in adherence to the GRI Guidelines and Standard G:35 of the Institute of Technical Standards of Costa Rica (INTECO). The materiality analysis focused initially on approaching internal and external stakeholders, so as to acknowledge their expectations and perceptions regarding sustainability at Bridgestone. In so doing, important topics were identified for the continued development of the company’s regional sustainability plan, seeking to align priority points of the plan with the interests of the stakeholders and the company’s business objectives.
Stakeholders were consulted regarding the company’s performance and key reporting topics for each Priority Area and Management Fundamentals, concluding that in Costa Rica, there is a positive perception of the company’s sustainability, in excess of 96% on average.
As for the material issues to be reported—in addition to consider the stakeholders’ priorities (results of the survey)—the issues determined internally were taken into account due to the importance given by each department for the management of the organization, the impact that such issues have on the main CSR subjects according to ISO 26000, and the importance that reflected this topic in the media (news monitoring) in 2017. Also, a sustainability best practices benchmark analysis was conducted on Bridgestone competitors in Mexico.
In 2017, Bridgestone Latin America North (BSLAN) conducted a materiality analysis, which remains current, with the following objectives:
Identify the perceptions of stakeholders regarding the company’s performance regarding sustainability, consistent with Our Way to Serve (according to the three Priority Areas and six Management Fundamentals).
Prioritize the expectations and/or needs of stakeholders through an indirect dialogue (survey), in order to establish the topics covered in this Sustainability Report.
The materiality analysis was carried out in adherence to the GRI Guidelines and Standard G:35 of the Institute of Technical Standards of Costa Rica (INTECO). The materiality analysis focused initially on approaching internal and external stakeholders, so as to acknowledge their expectations and perceptions regarding sustainability at Bridgestone. In so doing, important topics were identified for the continued development of the company’s regional sustainability plan, seeking to align priority points of the plan with the interests of the stakeholders and the company’s business objectives.
Stakeholders were consulted regarding the company’s performance and key reporting topics for each Priority Area and Management Fundamentals, concluding that in Costa Rica, there is a positive perception of the company’s sustainability, in excess of 91% on average.
In 2017, Bridgestone Latin America North (BSLAN) conducted a materiality analysis, which remains current, with the following objectives:
Identify the perceptions of stakeholders regarding the company’s performance regarding sustainability, consistent with Our Way to Serve (according to the three Priority Areas and six Management Fundamentals).
Prioritize the expectations and/or needs of stakeholders through an indirect dialogue (survey), in order to establish the topics covered in this Sustainability Report.
The materiality analysis was carried out in adherence to the GRI Guidelines and Standard G:35 of the Institute of Technical Standards of Costa Rica (INTECO). The materiality analysis focused initially on approaching internal and external stakeholders, so as to acknowledge their expectations and perceptions regarding sustainability at Bridgestone. In so doing, important topics were identified for the continued development of the company’s regional sustainability plan, seeking to align priority points of the plan with the interests of the stakeholders and the company’s business objectives.
One of the main conclusions for Colombia —according to the Materiality Analysis— is that stakeholders hold a positive view of the company’s sustainability, in excess of 83% on average.
In addition to consider the stakeholders’ priorities (results of the survey), relevant issues determined internally were taken into account due to the importance given by each department for the management of the organization, the impact that such issues have on the main CSR subjects according to ISO 26000, and the importance that reflected this topic in the media (news monitoring) in 2017. Also, a sustainability best practices benchmark analysis was conducted on Bridgestone competitors in Colombia.
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