In Costa Rica, the most important impacts for the organization were defined in order to establish a congruent action plan that is with them. The impacts were evaluated to meet the standards set by the INTE 35-01-01:2012 Norm of Social Responsibility, contemplating their potential effect both in the enterprise and in its stakeholders in several dimensions. Additionally, a benchmark (comparative analysis) of sustainability was conducted to evaluate enterprises of similar size and geographical location in Costa Rica. Moreover, an assessment of national and international media outlets was made to include relevant news regarding the status of sustainability and its most outstanding practices at a country level.
The results are shown in the following Materiality Chart:
These impacts represent the social, environmental and economic areas in which Bridgestone’s Costa Rica activities and decisions have the most real and potential influence. The identi cation of such impacts has the objective of avoiding and mitigating them.