Bridgestone Costa Rica strives to offers its customers promotions that benefit both them and the company. In 2016, three main promotions were implemented:

• 4x3 for Spring Break

• Black Friday

• Christmas

These promotions help people during periods of the year when consumer spending is at its highest, generally during public holidays or vacation periods, offering the company’s products at the best possible prices.

During the year, new products were launched on the market, helping meet customer needs and expectations:

• FUZION brand tires and 42 products from the Touring, UHP and SUV lines.

• New line of LT CV5000 products.

In addition to launching these products, Bridgestone Costa Rica launched the Survey and Profleet tools for the fleet markets in Nicaragua and the Dominican Republic. Both tools compile data about fleets and monitor the tire performance of itsdistributors’ clients.