Bridgestone Costa Rica has a range of communication channels to interact with its consumers and distributors, including: social networks, surveys, training sessions and bi-annual meetings. Furthermore, the company was present at the EXPICA (Livestock Exhibition of the Central American Isthmus) Conference, held in Nicaragua in July 2016. The event was attended by distributors.
Bridgestone Expert Program
Via its toll-free 800-LLANTAS number, the Bridgestone Expert program monitors any concerns our distributors and consumers have regarding promotions and the purchase or sale of our products. our products. About 90% percent of the issues raised were addressed immediately by the call center. Of the total calls and requests received during the year, 99% were resolved, with the remaining 1% being channeled to the corresponding areas.
Pertentage of customer service 99%.
Training
Bridgestone Costa Rica seeks to constantly improve the quality of its service in order to prepare itself in the best way possible and to emphasize at all times the importance that the client has for the company.
In 2016, several courses dealing with fundamental issues for the business were offered.
Bridgestone Ambassadors
In 2016, we offered a training program to help employees better understand the ‘Boss’ (Customer). Employees taking part in this program had direct contact with customers and distributors and were accompanied by a sales consultant. The goal of this program is to promote a customer-focused organizational culture to help position the brand and apply this experience to the company’s day-to-day operations.
During their day in the field, employees completed out a log with the knowledge they had acquired, which they then shared at the company to improve daily processes and offer better customer service.
19 employees took part in the
Bridgestone Ambassadors program.
Others
In addition to the Bridgestone Ambassadors program, several other customer service training courses were offered, including: sales, telephone customer service, basic knowledge of tires, warranties and new model features, among others. The goal of these training courses is to ensure employees have an overall view of the sector and to help improve customer service.