Bridgestone Costa Rica assumes full responsibility for its advertising materials, and as such, implements campaigns that meet the highest standards of quality and comply with the provisions established by the Costa Rica Promotion of Competition and Effective Consumer Protection Act.

The Legal and Marketing departments work together to evaluate and approve the company’s advertising and promotional materials, to ensure the application of the proper ethics approach from a marketing perspective as well as compliance with the guidelines established by applicable legislation.

Bridgestone Costa Rica believes that it is important to assure customers that the advertising campaigns fully reflect the true quality and characteristics of the products promoted. The price of goods is determined by the legal regulations applicable to the operation.

Personal Data Protection

A relevant aspect of the regulatory compliance framework used by Bridgestone Costa Rica is the protection of personal data, from both the company’s present and prospective talent. All of their information is protected through the corporate Privacy Policy that sets the specifications and guidelines required to ensure the company’s proper handling of personal information.