Bridgestone creates value for customers and society by promoting safe mobility with its products through innovation that not only optimizes its operational costs but also shields the safety and quality of its tires.

Internal Efficiencies

Based on the principle of Continuous Improvement, the company drives innovation through multidisciplinary work teams that develop and launch process improvement projects. These teams meet to evaluate the ideas and analyze the feasibility of their implementation.

The multidisciplinary working teams receive training in Lean Six Sigma methodology, focused on improving processes by cutting down on variabilities, and reducing or eliminating defects when delivering products or services to customers. The Lean Six Sigma goal is to reach a maximum of 3.4 defects per million events or opportunities, understanding defects as any event in which a product or service does not meet the customer’s requirements.

The Yellow Belt and Green Belt training courses aligned with this methodology were offered in Bridgestone Costa Rica in 2017. The first course was taught to 39 people over the course of three days (approximately 936 hours of training) and the second course was taught to eight people over the course of two weeks (approximately 640 hours of training), for total of 1,576 hours training on average.

New Products

• Ecopia EP422 Plus: Engineered to be a more fuel-efficient tire getting up to 32 extra kilometers per tank, without neglecting durability, safety, and maneuverability on any type of pavement.

• F600 Firestone: With its modern design provides greater grip for curves and wet roads thanks to its tread design that permits improved water flow, greater maneuverability, and efficient braking, in addition to its characteristic silent driving. This tire is designed for automobiles and trucks.

• CV5000 Firestone: Designed for commercial cargo or passenger vehicles and gives drivers a sense of control, strength, and comfort.

• Bridgestone M736: Designed for commercial cargo or passenger vehicles and gives drivers a sense of control, strength, and comfort.

Bridgestone Costa Rica also supports accessible and smart mobility by implementing initiatives such as:

• Think Before You Drive: Road safety activity aimed at children, youth, and adults.

• Seguro Llegas (Get There Safely): A road safety program aimed at carriers.