Crisis management is a key aspect to ensuring business continuity; therefore, Bridgestone Japan divides potential risks into the business strategy and operational risk categories. Bridgestone has prepared an emergency response plan for critical situations that affect operations in both cases. This plan was designed by Bridgestone Americas in the United States with the purpose of responding to situations that:

• Require a response from the national leaders in the country affected to resolve issues that may produce an impact on human health, safety, the environment, or the operation’s assets and reputation.

• Require actions by organizations in the country affected with the support and leadership of Bridgestone Americas Tire Operations Latin America (BATO-LA) or any other company business units operating in the country, as necessary.

The emergency response plan is assessed and managed by a Crisis Committee, with the objective to provide the necessary tools for the decision-makers, and ensure they are able to respond in a rapid, effective, and structured manner.

The Crisis Committee is of fundamental importance in ensuring business continuity during crises. Specifically, there are issues that must be addressed by the corporate headquarters, and others for which the region assumes the authority and responsibility to act and report on these matters.

At Bridgestone, risks are anticipated, prevented, and mitigated. The people, the company, and its revenues are protected during crises.