As a result of the study, in terms of perceptions surrounding performance and the priority issues to be reported for each Priority Area and Management Fundamental, based on the opinions of the stakeholders consulted, it was concluded that, in Costa Rica, there is a positive perception regarding the Company’s sustainability, with an average rating of 91%. The following charts show the percentage of positive, negative and neutral perception that stakeholders have regarding the performance of each of Bridgestone’s priority areas and management fundamentals, as well as the most relevant issue in each of them.

In Costa Rica, the most important impacts for the organization were defined in order to establish a congruent action plan that is with them. The impacts were evaluated to meet the standards set by the INTE 35-01-01:2012 Norm of Social Responsibility, contemplating their potential effect both in the enterprise and in its stakeholders in several dimensions. Additionally, a benchmark (comparative analysis) of sustainability was conducted to evaluate enterprises of similar size and geographical location in Costa Rica. Moreover, an assessment of national and international media outlets was made to include relevant news regarding the status of sustainability and its most outstanding practices at a country level.

The results are shown in the following Materiality Chart:

These impacts represent the social, environmental and economic areas in which Bridgestone’s Costa Rica activities and decisions have the most real and potential influence. The identi cation of such impacts has the objective of avoiding and mitigating them.