Bridgestone is committed to serve society with superior quality, not only in its products and processes, but also in its corporate activities, internal interaction and response policies for its stakeholders. These aspects are in keeping with The Bridgestone Essence, a philosophy stemming from the company’s corporate headquarters in Japan.
When we talk about our Mission Statement, we refer to the actions of our teammates around the world, who, on a daily basis, strive to achieve our common goals, as reflected in the words of our founder.
Our Foundation lies in the principles and values of each one of our teammates.
Seijitsu-Kyocho
(Integrity and Teamwork)
Seijitsu-Kyocho is about adhering to principles of good faith as you carry out your work, in the way you treat others, and as you participate in and engage with society. It is about producing positive outcomes by respecting a diversity of skills, values, experiences, genders, and races and fostering teamwork.
Shinshu-Dokuso
(Creative Pioneering)
Shinshu-Dokuso is about envisioning the future and proactively challenging ourselves to identify and develop innovations that will further benefit society and respond to customer needs -- from the customer’s point of view. It is about unleashing creativity and innovation to develop new business domains and creating demand for new and beneficial products through our own unique methods.
Genbutsu-Genba
(Decision-Making Based on Verified, On-Site Observations)
Jukuryo-Danko
(Decisive Action after Thorough Planning)
Jukuryo-Danko is about investigating all options and the full range of possibilities, giving careful thought as to how to execute the decided course of action. It is about identifying what is necessary and deciding on a vision. And once a decision and course of action is determined, it is about moving forward with a sense of urgency.
For further information, please visit:
http://www.bridgestone.com/corporate/philosophy/index.html
http://www.bridgestone.com/responsibilities/library/pdf/sr2016.pdf