During 2017, Bridgestone Latin America North (BS-LAN) commissioned a Materiality Study to:

• Identify the perception of the company’s stakeholders regarding the company’s sustainable performance, in keeping with “Our Way to Serve” (based on its three Priority Areas and six Management Fundamentals).
• Prioritize stakeholder expectations and/or needs through indirect dialog (a survey) to establish the issues to be reported in this Sustainability Report.

The Materiality Study was undertaken in compliance with GRI’s G4 guidelines and, for Costa Rica only, the INTE 35-01-01 standard. The Materiality Study focused initially on liaising with stakeholders (both internal and external) to learn more about their expectations and perceptions regarding sustainability at Bridgestone. Several major issues were identified regarding the on-going development of Bridgestone’s Regional Sustainability Plan, focusing on aligning priority issues that are connected to the interests of the company’s stakeholders with Bridgestone’s business goals.