In January 2015, the creation of a new business unit was announced. This unit coordinates the management of operations in Mexico, Costa Rica (Central America and the Caribbean) and Colombia (Ecuador). This new unit was named Bridgestone Latin America North (BS-LAN) and was divided into two main areas: the front office, which deals directly with the client, and the back office, which offers support to the new organization to help each of the different departments meet their goals.

México:


Bridgestone Mexico acts in strict compliance with the Corporations Law in Mexico, which requires the existence of a Shareholders Assembly and a Board of Directors. Both carry out their functions in accordance with the terms laid out in this Law.

The Chairman and CEO is the person responsible for managing the company and defining its business strategy. The Country Manager is charged with implementing said strategy. Together, alongside a team of seven directors, they are responsible for making decisions regarding economic, environmental and social issues.

Costa Rica:


The Chairman and CEO is the person responsible for managing the company and defining its business strategy. The Country Manager is charged with implementing said strategy. Together, alongside a team of seven directors, they are responsible for making decisions regarding economic, environmental and social issues.

Colombia:


Bridgestone Colombia, through its Corporate Governance model, identifies and mitigates business risks, ensuring that the company acts with integrity, internally and externally, in addition to working tirelessly to forge relationships of trust that benefit the sustainability of the business.