Integrity and trust are of fundamental importance in forging valuable relationships inside and outside the organization with all of our stakeholders. These values help Bridgestone to achieve business sustainability and differentiate itself from its competitors on the market.

To achieve this goal, the region is governed by a Code of Conduct and the Bridgestone Americas Compliance Center (BACC) system. This system ensures that all decisions and activities are executed with integrity, ensuring compliance, at all times, with our values, policies and internal regulations, in addition to all applicable legal frameworks in each country. The Code of Conduct promotes respect and tolerance, anti-corruption measures, conflict of interest prevention, operational and product quality and safety, fair competition and anti-trust policies, environmental conservation, protection of personal information and community liaison, among others.