Bridgestone Mexico promoted logistical and distribution efficiency during 2016, leading to improved customer service. For example, product delivery times were reduced from 15 days in 2015 to 9 days in 2016. New transportation methods were implemented for 10% of export shipments; direct deliveries of imported TBR products increased by 600%; changes to the B-Connection system were made to automate express delivery requests, reducing delivery times from 7 days to 3 days.

Through these initiatives, the company is constantly improving its customer service, driving efficiency in terms of product times and costs.

Delivery times for products reduced from 15 days to 9 days.