Bridgestone Mexico strives to offers its customers promotions that benefit both them and the company. In 2016, three main promotions were implemented:

• 4x3 for Spring Break

• Summer

• Buen Fin (Black Friday)

The most significant of these promotions was the Buen Fin, with a 26% increase in sales compared to 2015.

These promotions focus on the periods of the year when consumer spending is at its highest, generally during public holidays or vacation periods, offering the company’s products at the best possible prices.

During the year, 36 new OEM products were launched for warranty options, as well as 2 new product lines:

• Ecopia EP422 Plus product line.

• New truck product lines: TBR, FS561 and M726ELA.