Bridgestone Mexico ensures that all of its activities embody the highest ethical standards, guaranteeing compliance with national and international laws and promoting good competition and promoting competition and operational practices.
Ethics Committee
Bridgestone Mexico has an Ethics Committee, composed of representatives from each area of the plant. The main function of which is to analyze any doubts arising from issues of non-compliance, in addition to the interpretation of the guidelines set out in the company’s internal policies or procedures. In 2016, the Committee was composed of eight members who convened five sessions.
Code of Conduct
The Code of Conduct sets out the guidelines for promoting respect and tolerance in the workplace. The company uses the Code of Conduct of the Bridgestone Americas Compliance Center (BACC), which contains all the priority issues in this area.
Over the past year, leaflets regarding the Code of Conduct were handed out to everyone at the plant. Furthermore, the 2015-2016 Ethics Program was implemented, which included a communication plan to raise awareness among employees and suppliers of areas relating to ethics, integrity and transparency.
In 2016, ethics training was also offered to service providers and technical consultants (from the Americas and the Caribbean). In November, Ethics Week was held, raising awareness among employees regarding relevant ethical areas, such as the Code of Conduct and complaints procedures.
Ethics podcasts were also used to highlight the importance of this area. Furthermore, the company’s leaders (management and leadership) provided a declaration of compliance.
Code of Conduct Training
In 2016, Bridgestone Mexico reaffirmed its commitment to providing its employees with Code of Conduct training. Thirty-four percent of employees took part in these training sessions, which focused on areas such as employee rights and responsibilities, as well as those of their colleagues. All new employees also received training during the induction process.
Complaints Procedures
Bridgestone firmly believes in offering its employees the opportunity to report any problem or non-compliance with the Code of Conduct. This has been made possible through the implementation of communication channels.
All complaints are confidential in nature, and, through these channels, employees can also voice their concerns about ethical dilemmas. They are also a means of resolving any doubts regarding compliance with corporate policies.
Employees can file a complaint via the following channels:
• Via e-mail - ComitedeEticaMX@la-bridgestone.com
• Via telephone – Extension *333.
• Internationally: 001-888-243-8072 or Extension *123.
• Directly with a member of the local Ethics Committee.
Fight Against Corruption
Bridgestone Mexico strives to eliminate corruption and conflicts of interest at all levels. During 2016, 34% of employees received training about how to act when faced with these types of situations.
In 2016, there were no confirmed cases of corruption, nor was the company fined for any acts of non-compliance.
Responsible Marketing
Bridgestone Mexico firmly believes in the importance of implementing promotional campaigns that meet the highest standards of quality and comply with the guidelines of the Federal Consumer Protection Office (PROFECO).
Bridgestone strives to ensure its advertising and promotions comply with all applicable laws, as well as ethical marketing practices, guaranteeing that Bridgestone provides its clients with quality products that comply with what is being offered in its advertising campaigns.
Pricing is covered by the legal norms governing operations.
Personal Data Protection
Personal data, from both the company’s present and prospective employees, is protected by Bridgestone Mexico through its privacy notice, which specifies the guidelines on how the personal information the company possesses is handled and safeguarded.
Social Networks
Bridgestone Mexico believes it is fundamentally important to promote engagement with its consumers and stakeholders. This digital forum allows the company to share relevant information with these groups, in addition to directly facilitating dialog and fostering the exchange of opinions.
Through its social networks, Bridgestone can learn more about what its customers need and want, as well as their perception of the brand. During 2016, Bridgestone focused on consolidating this communication with its customers, achieving 23,403 followers on Twitter, 150,349 followers on Facebook and 3,980 subscribers to its YouTube channel.
Participation with Associations and Authorities
Bridgestone Mexico promotes healthy competition and development within the country’s industrial sector by participating in events and activities that promote these goals. This is why the company believes it is fundamentally important to promote partnerships and collaboration that help it contribute more effectively and accurately.
In 2016, the company worked alongside the following associations:
• The National Chamber of the Rubber Industry (CNIH).
• Asociación Nacional de Distributors de Llantas y Plantas Renovadoras de Mexico, A.C. (ANDELLAC).
• The Technical Office of the National Commission for the Prevention of Accidents (CONAPRA).
• Save The Children Foundation
Furthermore, Bridgestone Mexico is collaborating with local and federal authorities to achieve a range of goals. It is currently part of the renegotiation process for the North American Free Trade Agreement (NAFTA) to ensure a favorable outcome for all the company’s stakeholders.
Collaboration with the Department of Sustainable Development for the state of Morelos and the local governments of Cuernavaca, Temixco and Jiutepec to organize the fourth “Llantatón”.
The Cuernavaca Plant worked alongside the Department of Sustainable Development for the state of Morelos and the local governments of Cuernavaca, Temixco and Jiutepec to organize the fourth Llantatón. The paperwork necessary for the plant’s electrical energy supply was also completed. The total approximate investment for this project was MXN $74 million, and, thanks to the success of this collaboration, the company saved US $243,000. Bridgestone Mexico has demonstrated its ability to work well with the authorities, achieving outstanding results, such as those mentioned above.