People
Employ our strengths to support our communities and enhance the way people live, learn and work.
Use our strengths and competencies to address health, safety and education issues in our communities.
Bridgestone Mexico coordinates a range of social and volunteering activities, the goal of which is to drive development and inclusion opportunities for the community. These activities offer the company and its employees the opportunity to find solutions to social problems and have a positive impact on their surroundings.
In 2016, a Volunteer Survey was undertaken within the Bridgestone Latin America North (BS-LAN) region. 89% of our volunteers rated the company’s volunteering activities as positive, and 98% stated their interest in Volunteer again.
The Volunteer Program at Bridgestone Latin America North (BS-LAN) encompasses four major areas:
• Face-to-Face Volunteering (Campaigns)
Philanthropic efforts to help communities, in addition to providing resources and donations. Emergency aid is included in this area.
• Volunteering at Events
Groups of volunteers who implement or maintain infrastructure, in addition to donating any other articles necessary.
• Skill-Based Volunteering
Projects implemented by companies or NGOs with volunteers providing their skills, competencies and knowledge to benefit others.
• Entrepreneurial Volunteering
Promotion of employee leadership and entrepreneurship. Mid-term involvement through the implementation of employee projects, which the volunteer identifies and deploys with support from the program, and the alignment of long-term goals proposed during the implementation process.
In 2016, there were a total of 251 volunteers and 1,013 volunteer hours, benefitting 10,530 people.
No matter the Volunteer area, Bridgestone Mexico’s volunteering programs are aligned with the three Priority Areas: Mobility, People and Environment.
251 volunteers,
1,013 hours
10,530
people benefitting
Mobility
Think Before You Drive
This is one of Bridgestone’s major volunteering campaigns. In Mexico, the program has been implemented over the past 8 years. The free tire checks are available at gas stations, carwashes, highways and universities.
9,100
people benefitting
The program includes the following campaigns: Think Before You Drive for University Students, Think Before You Drive for Kids and Think Before You Drive for the Vacations (Spring Break, summer and Christmas). In total, these three campaigns positive impacted 9,100 people.
Seguro Llegas
In 2016, Bridgestone Mexico, for the second year, implemented this campaign to raise awareness among transport providers about road safety. Seguro Llegas offers safety and accident prevention information and recommendations, focusing on three main areas:
1. Avoiding Driving While Tired
2. Promoting Vehicle Maintenance
3. Promoting Tire Checks
The campaign was aimed at
5 major truck fleets,
benefitting
1,320 people.
103 toys collected
92 food parcels delivered to
110 people benefitted.
320 kg of food parcels.
People
Bridgestone Christmas
Bridgestone Mexico joined forces with Save the Children to give out gifts, food parcels and smiles to boys and girls during the month of December. More than 100 toys and 90 food parcels were donated and given out by volunteers from the company, benefitting 110 people.
Aid for Victims of the Earthquake in Ecuador
In conjunction with the Mexican Red Cross, a collection drive was organized to help those affected by the earthquake in Ecuador in April 2016. Bridgestone Mexico donated 320 kilograms of food parcels.
Environment
Llantatón
The goal of this program is to promote the recycling and reuse of tires, preventing damage to the environment, raising awareness among the general public, forging partnerships with the authorities to facilitate collection and eliminate sources of infection.
The phases of the program included:
1. Implementation
2. Collection
3. Recycling and reuse
4. Co-processing (use of waste as an alternative fuel source)
5. Adequate disposal of tires
127 tonnes of waste tires.
In 2016, this program was coordinated in Cuernavaca, Morelos, bringing together 9 communities and collecting 127 tonnes of waste tires.
Reforestation
Bridgestone promotes reforestation programs to help protect biodiversity, prevent soil erosion, trap CO2e, attract pollinators and protect crops and pastures. In 2016, a reforestation campaign was organized in the communities surrounding the Bandag plant in León, Guanajuato, during which 600 trees were planted.
600 trees
were planted.