The business structure in Colombia was positively transformed, driving the reorganization of its multi-product sales consultants, the goal of which is to improve distributor and consumer service. Thanks to this new organizational structure, which reduces the number of geographical areas, there has been a positive change in the frequency of visits and the speed and quality of the service offered to these two groups.

Furthermore, Bridgestone Colombia received the 5-Tire certification, implementing this best practice into its consumer business policy. This certification will help the company to improve its customer service at car and SUV stores in Colombia and Ecuador.

Bridgestone Expert Program

Via its toll-free number, the Bridgestone Expert program monitors any concerns our distributors and consumers have regarding promotions and the purchase or sale of our products. About 90% of the issues raised were addressed with immediately by the call center. Of the total calls and requests received during the year, 99% were resolved, with the remaining 1% being channeled to the corresponding areas.

Training

Bridgestone Colombia seeks to constantly improve the quality of its service in order to prepare itself in the best way possible and to emphasize at all times the importance that the client has for the company.

In 2016, several courses dealing with fundamental issues for the business were offered.

Bridgestone Ambassadors

Bridgestone has created programs to improve the service it offers its distributors and consumers. A clear example of this is the Bridgestone Ambassadors program, which has been implemented throughout the BS-LAN region. The launch of this program offers employees the opportunity to work alongside consultants in the field to learn more about the work being done by distributors, as well as better understanding how the product is sold and how to generate value.