Bridgestone Colombia believes that the success and sustainability of the business depend on working closely with its stakeholders: people, communities and associations that are intrinsically linked to its production and service activities. The main goal of this model is to ensure ongoing communication, understand the stakeholders’ expectations and forge partnerships that drive collaboration on areas of mutual interest.

The company has implemented different channels through which it communicates with its stakeholders, fulfilling the relevant goals of Bridgestone’s sustainability commitment. These channels include meetings, opinion polls, surveys, partnerships and sectorial initiatives, which are coordinated by the different management teams or areas within the organization relating to each stakeholder.