Employ our strengths to support our communities and enhance the way people live, learn and work.

Use our strengths and competencies to address health, safety and education issues in our communities.

Bridgestone Colombia coordinates a range of social and volunteering activities, the goal of which is to drive development and inclusion opportunities for the community. These activities offer the company and its employees the opportunity to find solutions to social problems and have a positive impact on their surroundings.

In 2016, a Volunteer Survey was undertaken within the Bridgestone Latin America North (BS-LAN) region. 89% of our volunteers rated the company’s volunteer activities as positive, and 98% stated their interest in volunteering again.

The Volunteer Program at Bridgestone Latin America North (BS-LAN) encompasses four major areas:

· Face-to-Face Volunteering (Campaigns)

Philanthropic efforts to help communities, in addition to providing resources and donations. Emergency aid is included in this area.

• Volunteering at Events

Groups of volunteers who implement or maintain infrastructure, in addition to donating any other articles necessary.

• Skill-Based Volunteering

Projects implemented by companies or NGOs with volunteers providing their skills, competencies and knowledge to benefit others.

• Entrepreneurial Volunteering

Promotion of employee leadership and entrepreneurship. Mid-term involvement through the implementation of employee projects, which the volunteer identifies and deploys with support from the program, and the alignment of long-term goals proposed during the implementation process.

In 2016, there were a total of 46 volunteers reporting 76 volunteering hours. 120 people were benefitted.

No matter the volunteering area, Bridgestone Colombia’s volunteer programs are aligned with the three Priority Areas: Mobility, People and Environment.

People