Bridgestone Colombia sees Human Rights as one of the pillars of success for the global community. For the company, Human Rights are a fundamental part of its business model, which is why it constantly drives innovation to contribute positively in this area.

The company has three corporate policies that help ensure it is in full compliance with Human Rights throughout its value chain.

1. General Code of Conduct

This includes a section about Promoting Respect and Dignity, stipulating that employees are the most valuable resource at Bridgestone Americas, and, in order to ensure success, everyone must be treated with dignity and respect at all times. Under no circumstances will any behavior that promotes an intimidating, hostile or offensive working environment be tolerated.

2. Harassment, Discrimination and Retribution Prevention Policy

The purpose of this policy is to foster a working environment that is free from harassment, discrimination and retribution based on factors such as: ethnicity and/or nationality, skin color, mental or physical disability, age, sexual orientation, gender/sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender expression and/or identity, marital status, citizenship status and any other trait protected by local, state and federal statutes.


Harassment, Discrimination and
Retaliation Prevention Policy.


3. Human Rights Policy

This policy strictly prohibits discrimination in any of Bridgestone’s corporate activities, focusing on ethnicity, nationality, gender, age, language, religion, beliefs, social status, disabilities or any other related factors.

It also prohibits harassment by forbidding any member of the Bridgestone team from talking or acting in a way that degrades the individual dignity of another person. Finally, this policy prohibits child labor in any country in which the company operates.

In addition to raising awareness about these policies, during 2016, employees at Bridgestone Colombia received 57 training hours in Human Rights issues, which are of fundamental importance in promoting their operational performance and development.


Workplace Inclusion and Diversity

Bridgestone Colombia is a company committed to the diversity of its workforce. Workplace inclusion is of key importance in helping both Bridgestone and society in general to grow and develop.

In 2016 gender equality in the workplace was a focus, three more female staff members were hired. In the Latin America North region, the hiring of female employees increased by 50% compared to 2015.

22% of new hires are female.