Bridgestone Colombia strives to offers its customers promotions that benefit both them and the company. In 2016, two main consumer-focused promotions were implemented:

• Summer

• Christmas

These promotions help people during periods of the year when consumer spending is at its highest, generally during public holidays or vacation periods, offering the company’s products at the best possible prices.

During the year, the Ecopia EP422 Plus was launched on the market, helping meet customer needs and expectations.