The goal of this program is to control and prevent any negative impact on the environment and on people’s health stemming from the mismanagement of waste tires by using and/or valorizing them.

Bridgestone Colombia collaborates in the disposal of waste tires, through the Rueda Verde program. The goal of the program is to increase the amount from year to year to reach a total of 65% of tires collected and discarded.

In 2016, Bridgestone Colombia contributed 7.4% of the total annual collection of the program.