In conjunction with Acción Verde, a company specializing in large-scale forestry projects, the company planted 375 native species of trees in a Federal Reserve that acts as a buffer zone for the El Tuparro Biosphere, a UNESCO site. Thanks to this project, 86.37 tonnes of CO_2e emitted by the company in 2015 were offset. This led to the company receiving the Carbon Neutral certification in February 2016.

Each tree planted by Bridgestone Colombia has a code which can be used to follow the planting process and the growth of the tree via the Acción Verde website, in addition to its geographical location and some interesting information about the species. This helps get people involved in the process and see for themselves the result of this type of program.