Bridgestone Colombia has implemented a series of environmental efficiency measures to drive optimal resource savings. A clear example of this was the change from obsolete computing equipment to new, energy-saving devices. The old computing equipment was donated and/or sold to institutions.

In terms of electricity, all of the company’s light fixtures are now mercury-free and energy-saving. Switches were installed to avoid having to turn on all the lights when not necessary.

In terms of paper use, printers were relocated and printing reports are now available. This has helped digitize processes and avoid unnecessary printing.