Bridgestone Colombia has several communication channels to interact with the consumers of its products, among which are: call center, social networks and Chat Bridgestone. In addition to the aforementioned, communication with dealers is reinforced in periodic meetings, which are very useful to know first-hand the state of the market, as well as its problems, concerns and opportunities for improvement.

In addition, through the figure of the Trader, the Trade Marketing area communicates with dealers constantly through emails, incentives, promotions, face-to-face meetings or videoconferences.

In case of any crisis or delicate situation with the dealers, the matter goes directly from the call center to the communication team to redirect it to those responsible. In this way, direct follow-up with the BOSS is made.

Bridgestone Colombia also attends relevant events for the sector, in order to publicize its portfolio of products and services and establish contact with customers and prospects. In July of 2017 he participated in the National Grand Prize of Tractomulas, an event that pays homage to Colombian truckers and that has become a tradition for the transport sector of the country.