Bridgestone Colombia strives to favor its clients through significant promotions that benefit both them and the company. For this reason, on the occasion of the month of the transporter, in October 2017, he launched the "The tires that give value to your trip" promotion, with which the owners of trucks had better options to acquire new tires.

In addition, with the purpose of contributing to the prevention of accidents and raising awareness among Colombian drivers about the importance of road safety, during the mid-year holiday of 2017 Bridgestone Colombia carried out free inspections of the state of the tires and of the inflation pressure in several cities of the country.

Logistics Efficiency

Bridgestone Colombia seeks to streamline its operations continuously and therefore in 2017 managed to improve various logistics processes. Warehouse productivity increased by 12%, logistical expenses decreased by 21% and lead time days were reduced by 17%. In addition, the definition and fulfillment of the service promise went from 90% in 2016 to 96% in 2017.In order to contribute to the sustainability of the operation, spaces, times and movements within the warehouse were optimized, efficient transport circuits were established, including reverse logistics, and new import logistics models were implemented.