Bridgestone Colombia seeks to streamline its operations continuously and therefore in 2017 managed to improve various logistics processes. Warehouse productivity increased by 12%, logistical expenses decreased by 21% and lead time days were reduced by 17%. In addition, the definition and fulfillment of the service promise went from 90% in 2016 to 96% in 2017.In order to contribute to the sustainability of the operation, spaces, times and movements within the warehouse were optimized, efficient transport circuits were established, including reverse logistics, and new import logistics models were implemented.