Bridgestone encourages caring for the environment by protecting biodiversity and the natural habitats located near its operation. The company partners with the community to help ensure that the coming generations will enjoy a healthy environment while promoting the sustainability of the business in the long-term. In 2017, the effort continued so that all aspects of the business contribute to the conservation and care of the environment.
The offices of Bridgestone Colombia contribute to the achievement of the SDG 9, Target 9.4: By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities.
Leed Certificate Building
Bridgestone Colombia offices are located in the Argos Tower of Bogota, a building that has LEED Silver certification (Leadership in Energy and Environmental Design), in the Core and Shell and Commercial Interiors categories. LEED is a certification system for sustainable buildings composed of a set of rules on the use of strategies aimed at sustainability in buildings of all kinds.
In the construction of Torre Argos, all concrete used was produced following environmental practices that allowed savings in water and cement, as well as the reduction of CO2e emissions. In addition, the building has a green roof that serves as a thermal control, as well as a filter for collecting rainwater that is then treated and reused. It also has cross ventilation, blinds and crystals with solar refraction coefficients that help to reduce energy consumption.
Bridgestone Colombia works for the right management of their waste contributing to achieve the SDG 12, Target 12.5: By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.
Rueda Verde
Since 2016, Bridgestone Colombia has a partnership with Rueda Verde, a non-profit organization that develops a sustainable system of selective collection and environmental management of used tires, with the purpose of preventing and controlling the degradation of the environment in accordance with current Colombian regulations.
Rueda Verde carries out the appropriate process for tire recycling and manages its reincorporation as raw material for new production processes. The program offers different collection points in Bogota, Barranquilla, Cali, Eje Cafetero and Medellín, as well as collection programs in other cities of the country and transportation to collect the tires in several companies or institutions.
Once they are collected, the tires go through mechanical crushing processes to obtain granulated or pulverized rubber. Subsequently, this rubber is used to make modified mixtures that are used in the rehabilitation and construction of roads, urban furniture, synthetic courts, athletic tracks and footwear, among others.
Bridgestone Colombia dispose waste tires; the goal of the program is to increase 5% per year. In 2017, Bridgestone Colombia contributed with the collection of 2.5 million tires.