Bridgestone Colombia takes a deep commitment to the communities that surround it and therefore seeks to influence them positively through various strategies. Its social initiatives are focused on the three objectives of the Priority Area of People: contributing to a safer society, inclusive and accessible education, as well as promoting healthier communities.

One of the working methods that Bridgestone Colombia executes to concretize its social initiatives is volunteering, which allows the integration and direct participation of collaborators in solving problems to transcend their environment.

The corporate volunteer program at Bridgestone Latin America North is classified in four major areas:

• Assistance volunteering (campaigns)

Channel philanthropic aid to communities, generating resources and fundraising. At this level are the donations that provide support in emergency situations.

Volunteering at events

This refers to groups of volunteers who produce a positive impact by implementing or maintaining infrastructure and securing additional donations.

Skill-based volunteering

This includes projects executed by certain companies or non-governmental organizations (NGOs) that the company works with to engage volunteers in the transfer of skills and abilities to the people benefitted.

Entrepreneur volunteering

This promotes leadership and entrepreneurship skills among employees as it seeks to engage them in the medium term, through the implementation of projects that the volunteers identify and execute as part of the volunteer program. It also promotes alignment with higher objectives through proposals that are then put into practice.

In 2017, the total number of volunteers stood at 22 with 55 volunteered hours, achieving a positive impact on 14 people benefited. Regardless of their classification, the volunteer programs at Bridgestone Colombia are aligned with the three Priority Areas: Mobility, People, and Environment.

Contributing To a Safer Society

In addition to the products it offers, Bridgestone Colombia strives every year to contribute to a safer society through different campaigns and projects. In 2017, the initiatives were focused on safe mobility.

Think Before You Drive

This is one of the main volunteer campaigns promoted by Bridgestone. It consists of checking tire pressure and tire wear free of charge.

During 2017, three operatives of the Think Before You Drive program were held during the mid-year holiday season, carrying out 97 reviews and impacting 120 people.

Promote Healthier Communities

Bridgestone Colombia believes that it is essential to contribute to ensuring the necessary resources to ensure the good health of communities and their environments. In 2017, the company supported vulnerable families during the Christmas season. Bridgestone volunteers in Colombia carried out an activity in collaboration with the Casa Hogar Huellas de Alegría organization, which benefited 14 girls and 14 families.