Communication is a key element in the relationship that Bridgestone Colombia maintains with its stakeholders. This connection is simpler if the available spaces are used to disseminate relevant information and facilitate dialogue and direct opinion exchanges.
Social media networks are an essential medium in these communication efforts, as they allow Bridgestone Colombia to ask customers what they want and need, as well as their perception of the brand. In 2017, Bridgestone’s interaction with its customers on these platforms allowed it to establish contact with 52.247 followers on Facebook.
Memberships
Through the formation of alliances and the collaboration with industry, Bridgestone Colombia contributes to the target of the SDG 17, goal 17.17: Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships
Bridgestone Colombia considers itself a driver of free competition and healthy development of the industry in the country. To act in congruence, the company participates in events and initiatives that promote these objectives, adding to alliances and collaborations that favor more efficient and accurate contributions.
The company maintained alliances with the following organizations in 2017:
• Asociación Nacional de Empresarios de Colombia (ANDI).
• Consejo de Empresas Americanas (CEA).
• Cámara de Comercio Colombo Americana (AMCHAM).
• Asociación Nacional de Reencauchadores de Colombia (ANRE).
• Federación Nacional de Comerciantes (FENALCO).
• Corporación Posconsumo de Llantas (Rueda Verde).
Bridgestone Colombia believes that it is essential to partner with these organizations and collaborate with them by joining their work committees, exchanging best practices, and engaging in open dialogue to stay abreast of the most relevant legislative changes that could affect the business.
In 2017, Bridgestone Colombia collaborated with 6 organizations to boost industry and fair competition in the country.
Bridgestone Colombia has different communication channels to assist the stakeholders. More information here.