Bridgestone Colombia assumes full responsibility for its advertising materials, and as such, executes campaigns with the highest quality standards that adhere to the provisions established by the Promotion of Competition and Effective Defense of Consumers Act of Costa Rica.

The Legal and Marketing Divisions work together to evaluate and approve the company’s advertising and promotional materials, to ensure the application of the proper ethics approach from a marketing perspective as well as compliance with the guidelines established by applicable legislation.

Bridgestone Colombia believes that it is important to assure customers that the advertising campaigns fully reflect the true quality and characteristics of the products promoted. The price of goods is determined by the legal regulations applicable to the operation.

Personal Data Protection

A relevant aspect of the regulatory compliance framework for Bridgestone Colombia is the protection of personal information, both of the company’s employees and of the candidates aspiring to join the company. All of their information is protected through the corporate Privacy Policy that sets the specifications and guidelines required to ensure the company’s proper handling of personal information.