Bridgestone creates value for customers and society with technology and innovation in order to minimize the costs associated with the operation without sacrificing the safety and quality of the tires. The company offers products and services that support accessible, intelligent and safe mobility and promotes road safety in the community where it operates.

Bridgestone Colombia does not have a production plant, so its processes of continuous improvement are focused on the optimization of resources and timing of the operation with the goal to improve customer service and attention, both to the internal customers (collaborators and suppliers), as external customers (distributors and consumers).

Bridgestone Colombia serves the markets in the country and Ecuador, where innovative products are offered, such as the Run-Flat tire, made with a special reinforcement on the side wall, which is extremely resistant to heat. In addition, it allows users to drive their vehicles up to 80 kilometers at a maximum speed of 80 kph in case of a puncture, making it possible for the driver to reach a safe place to make the replacement.

New Products

• Ecopia EP422 Plus: is engineered to be a more fuel-efficient tire getting up to 32 extra kilometers per tank, without neglecting durability, safety, and maneuverability on any type of pavement. Designed for cars and SUV.

• Firestone F-700: It provides better performance, maneuverability and driving comfort thanks to the optimized design of its tread. The polymers with which it was developed help reduce CO₂ emissions and optimize fuel consumption, since it incorporates improvements in rolling resistance. It was designed for automobiles and trucks.

• Fuzion Touring: It combines slow wear, silent travel and traction in any type of weather or on dry or wet surfaces. It was designed for cars and SUV.

• Bridgestone M736: is a traction tire made with a larger number of blocks to improve adhesion, and a tread that reduces heat levels, resulting in longer tire durability. Designed for trucks.

• Bridgestone R150: It has a wide tread, four ribs, stone ejectors and a unique design that guarantees high mileage, greater resistance to irregular wear and superior durability of the carcass. It was designed for trucks.

Bridgestone Colombia also supports accessible and smart mobility by implementing initiatives such as:

• Think Before You Drive: Road safety activities aimed at children, youth, and adults.