Crisis management is a key aspect to ensuring business continuity; therefore, Bridgestone Japan divides potential risks into the business strategy and operational risk categories. Bridgestone has prepared an emergency response plan for critical situations that affect operations in both cases. This plan was designed by Bridgestone Americas in the United States with the purpose of responding to situations that:

• Require a response from the national leaders of the country affected to resolve issues that may produce an impact on human health, safety, the environment, assets, and the operation’s reputation.

•Require actions by organizations in the affected country with the support and leadership of Bridgestone Americas Tire Operations Latin America (BATO-LA) or other company businesses operating in the country, when necessary.

The emergency response plan is assessed and managed by a Crisis Committee whose objective is to provide the necessary tools for the decision-makers, to make sure that they are able to respond in a quick, effective, and structured manner.

The committee is a vital element to ensuring business continuity during crisis situations. Its particularity lies in the fact that there are issues that must be addressed by the corporate headquarters, and others for which the region assumes the authority and responsibility to act and report these matters.

At Bridgestone, risks are anticipated, prevented, and mitigated. The people, the company, and its revenues are protected during crisis situations.