Bridgestone Mexico has different types of customers, including automotive assembly plants, dealers, and final consumers. In order to maintain a good relationship with the car makers and ensure the quality of the services, constant communications are maintained with them via email, telephone calls, and periodic meetings.

In the case of dealers, Bridgestone Mexico interacts with them through various communication channels, including a Call Center, email, and personal visits by advisors, social networks, and the Bridgestone chat.

The Trade Marketing Department also works with Traders by constantly communicating with them via email, offering incentives and promotions, through face-to-face meetings, and video conferences.

In the event of a crisis or serious situation with a dealer, the matter is directly transferred from the Call Center to the communication team for redirection to those responsible for the matter, allowing for direct follow up with the BOSS.

In an effort to strengthen its customer relations, in 2017 Bridgestone Mexico sponsored the National Motocross Championship and offered a special price to the riders enrolled in the championship. It also implemented a commercial strategy in a joint effort with a golf dealer for the 2017 World Golf Championship-México, event that consisted of giving general access tickets for this tournament to the sub-dealers who met their first quarter 2017 sales targets, and to the general public interested in the tournament, through the specialized Golf & Spa magazine.

The Bridgestone sales team also attended the following trade fairs and expositions to advertise the company's products and ensure a closer approach to customers:

• Agroexpo in Irapuato, Guanajuato.

• The Farmer Expo in Río Bravo, Tamaulipas.

• The Horticulture Expo in Puebla, Puebla.

• Livestock Day in Veracruz, Veracruz.

• Expo Agro Baja in Northern Baja California.

• Expo Agro in Sinaloa, Culiacán.

• The Mining Expo in Guadalajara, Jalisco.