Bridgestone Mexico is responsible for its advertising materials, and as such, executes campaigns with the highest quality standards that adhere to the provisions established by the Federal Consumer Bureau (PROFECO).

The Legal and Marketing Divisions work together to assess and approve the company’s advertising and promotional materials, to ensure the proper ethics approach from a marketing perspective and compliance with the guidelines established by the applicable legislation.

Bridgestone Mexico believes that it is important to assure customers that the advertising campaigns fully reflect the true quality and characteristics of the products marketed. The price of the goods is determined by the legal regulations applicable to the operation.

Personal Data Protection

A relevant aspect in the framework of regulatory compliance for Bridgestone Mexico is the protection of personal data, both from employees of the company and from those who aspire to join it. All your information is protected through the corporate Privacy Notice, establishing the specifications and guidelines to ensure that personal data held by the company are properly treated.