In 2017, Bridgestone Mexico achieved logistics and distribution efficiencies that have allowed it to provide enhanced customer services. It reduced lead times for the delivery of products from nine days in 2016 to seven days in 2017 and cut MXN 5 million from its logistics spending budget per year. The company also fulfilled 98% of the appointments made over the customer service phones lines through which it serves dealers, service centers, and automotive assembly plants.

In order to contribute to the operation's sustainability, Bridgestone Mexico increased the cubic capacity of the shipping units; it optimized its routes, promoted the use of transportation modes and re-engineered its customer service evaluations, while also developing logistics supplier processes.