Mobility
Accelerate innovation in sustainable mobility through advanced technologies and solutions.
Offer easier, safer, accessible and seamless mobility through our innovative technology.
Offer easier, safer, accessible and seamless mobility through our innovative technology.
Bridgestone Mexico, through innovation in its products and services, contributes to the achievement of SDG 11, Target 11.2: From now until 2030, provide access to safe, affordable, accessible and sustainable transport systems for all and improve road safety.
Bridgestone creates value for the customer and society by promoting safe mobility with its products through innovation, which not only optimizes the costs associated with the operation, but also shields the safety and quality of its tires. This is how Bridgestone Mexico supports accessible, intelligent and safe mobility in the community.
In 2017, the Big Idea platform was launched, designed to collect, evaluate and recognize the ideas proposed by teammates, integrated in multidisciplinary work teams with specific projects and objectives, to make the operation more efficient. The criteria under which ideas are evaluated is as follows:
• Ideas for continuous improvement are those that improve our products, services or processes.
• Ideas on innovation are those solutions for new, yet to be articulated, needs of the client or market.
• Ideas to build a Great Place to Work are those that increase activities of CSR, team experience or work environment.
Some of the winning ideas in 2017 were:
• The video jets elimination project to optimize the High Point printing process on the tire treads
• Local manufacture of paint for floor signs.
• Optimization of the rubber compound mixing procedure in the tire manufacturing process.
• The WEB System traceability module that tracks orders.
• Ecopia EP422 Plus: Engineered to be a more fuel-efficient tire getting up to 32 extra kilometers per tank, without neglecting durability, safety, and maneuverability on any type of pavement.
• VersaBuilt-OTR Firestone: features the first complete line of Firestone OTR radial tires, designed specifically for small and medium- sized construction companies looking for the best quality and performance at an affordable price. It provides strong traction for loaders, motor graders, and road trucks, guaranteeing that they are able to work at full capacity in a variety of conditions, ranging from muddy to rocky surfaces.
Bridgestone Mexico also announced the development of a next-generation tire prototype that was unveiled with the new Chrysler Portal, a vehicle made for family transportation focused on the millennial generation.
The tire prototype was designed to ensure a perfect integration with the Portal design by incorporating various elements on the tire sidewalls and treads.
Bridgestone Mexico also supports accessible and smart mobility by implementing initiatives such as:
• Think Before You Drive: Road safety activities aimed at children, youth, and adults.
• Seguro Llegas (Get There Safely): A road safety program aimed at carriers.
• “Mom at the Wheel, Instant Knowledge” Workshop: A workshop created to train women on safe driving practices to protect themselves and their family members.