Dialogue with

Stakeholders

Communication is a key element in the relationship that Bridgestone Mexico maintains with its stakeholders. This connection is simpler if the available digital spaces are used to disseminate relevant information and facilitate dialogue and direct opinion exchanges.

Social networks are indispensable to this communication, as they allow Bridgestone Mexico to ask customers what they want and need, while also asking them about their perception of the brand. In 2017, Bridgestone’s interaction with its customers in these platforms allowed it to establish contact with 157,200 fans on Facebook and 23,271 followers on Twitter.

Memberships

Through the formation of alliances and the collaboration with the industry, Bridgestone Mexico contributes to the scope of the SDG 17, target 17.17: Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships.


Bridgestone Mexico considers itself a driver of free competition and healthy development of the industry in the country. Consistent with its philosophy, it participates in events and initiatives that promote these objectives, joining alliances and collaborations that favor more efficient and accurate contributions.

During 2017, the company partnered with:

    • The National Chamber of the Rubber Industry (Cámara Nacional de la Industria Hulera, CNIH).

    • The National Association of Tire Distributors and Tire Retreaders of Mexico (Asociación Nacional de Distribuidores de Llantas y Plantas Renovadoras de México, A.C., ANDELLAC).

    • The Technical Secretariat of the National Council for the Prevention of Accidents (Secretariado Técnico del Consejo Nacional para la Prevención de Accidentes, CONAPRA).

    • Habitat for Humanity (Fundación Hábitat para la Humanidad).

Bridgestone Mexico believes that it is essential to collaborate with these organizations and collaborate with them by joining their work committees, exchanging best practices, and engaging in open dialogue to stay abreast of the most relevant legislative changes that could affect the business.

Bridgestone México cuenta con diversidad de medios de comunicación para la atención constante de sus grupos de interés, para más información aquí.