People

Employ our strengths to support our communities and enhance the way people live, learn and work.

Contribute to address health, safety and education issues in our communities.

Bridgestone Mexico takes a deep commitment to the communities that surround it and therefore seeks to influence them positively through various strategies. Its social initiatives are focused on the three objectives of the Priority Area of People: contributing to a safer society, inclusive and accessible education, as well as promoting healthier communities.

One of the working methods that Bridgestone Mexico executes to concretize its social initiatives is volunteering, which allows the integration and direct participation of collaborators in solving problems to transcend their environment.

The corporate volunteer program at Bridgestone Latin America North is classified in four major areas:

    • Assistance volunteering (campaigns)

    Channel philanthropic aid to communities, generating resources and fundraising. At this level are the donations that provide support in emergency situations.

    • Volunteering at events

    This refers to groups of volunteers who produce a positive impact by implementing or maintaining infrastructure and securing additional donations.

    • Skill-based volunteering

    This includes projects executed by certain companies or non-governmental organizations (NGOs) that the company works with to engage volunteers in the transfer of skills and abilities to the people benefitted.

    • Entrepreneur volunteering

    This promotes leadership and entrepreneurship skills among employees as it seeks to engage them in the medium term, through the implementation of projects that the volunteers identify and execute as part of the volunteer program. It also promotes alignment with higher objectives through proposals that are then put into practice.

In 2017, the total number of volunteers stood at 561 with 1,496 volunteered hours, achieving a positive impact on 1,822 people benefited. Regardless of their classification, the volunteer programs at Bridgestone Mexico are aligned with the three Priority Areas: Mobility, People, and Environment.


Contributing to a Safer Society

In addition to the products it offers, Bridgestone Mexico strives every year to contribute to a safer society through different campaigns and projects. In 2017, the initiatives were focused on safe mobility and response to disaster situations, such as the September earthquakes that occurred in the country.

Bridgestone Mexico, through its programs of road safety, contributes to the achievement of the SDG 3, Target 3.6: By 2020, halve the number of global deaths and injuries from road traffic accidents.


Think Before You Drive

This is one of the main social campaigns promoted by Bridgestone, implemented in Mexico over the last nine years. The campaign consists of free tire pressure checks and wear inspections at gas stations or car wash centers near the country’s busiest roads, and at universities.

Some of the program modalities include Think Before You Drive University Students; Think Before You Drive Kids, and Think Before You Drive Vacations (during the Easter, mid-year, and year-end holidays). These three modalities produced a positive impact on 7,779 people in 2017.

The specific results per campaign were as follows:

Seguro Llegas (Get There Safely)

Thousands of families and transportation companies drive across the roads and highways of Mexico every day. Heavy transport generates high risks, both for the driver and those around them. Therefore, in 2017, Bridgestone Mexico implemented the Seguro Llegas road safety campaign, which is unique in the industry and is aimed at transportation companies. The purpose of the campaign is to provide accident prevention information and safety recommendations in three key areas:

    1. Preventing driver fatigue

    2. Encouraging vehicle maintenance activities

    3. Promoting tire checks and inspections


Mom at the Wheel, Instant Knowledge Workshop

This workshop was offered on the occasion of Mother’s Day in 2017. The main objective was to connect with different media outlets and bloggers who write about women, lifestyle, and other sectors outside of the automotive industry. Through the training, Bridgestone Mexico shared with the attendees, safety suggestions when driving, for them and for the safety of their children, finalizing the workshop with a tire change practice. The workshop had the participation of 10 bloggers and journalists from different media outlets; who, in turn, shared information about this activity with their audiences.

Inclusive and accessible education

Bridgestone Mexico, through its educational support contributes to the achievement of the SDG 4, Target: 4.1: By 2030, ensure that all girls and boys complete free, equitable and quality primary and secondary education leading to relevant and Goal-4 effective learning outcomes.


Bridgestone Mexico recognizes the importance of education and of making this an inclusive and accessible opportunity. In 2017, the company supported the Prof. Tránsito Sánchez School in Cuernavaca, Morelos, with the donation of 3,580 sets of school supplies and 110 backpacks to benefit 217 underprivileged kids. The purpose of this project was to help kids by providing their back-to-school supplies so that they could continue their education in spite of the adversities they face. This support was given thanks to the company’s institutional collaboration with the Morelos DIF (National System for Integral Family Development) branch in Cuernavaca.

The back-to-school donations were made possible with the support of 92 teammates, as well as 7 volunteers who donated 21 hours to delivering the supplies.

Promote Healthier Communities

Bridgestone Mexico believes that it is essential to contribute to ensure the necessary resources for the good health of communities and their environments. Emphasis has been placed on work to influence environmental health; therefore, the company added environmental programs in 2017, while also promoting physical health initiatives.

Bridgestone Christmas

Bridgestone Mexico supported the Eugenia Children’s Home with recreational activities and the distribution of food baskets in 2017. A total of 26 Christmas gifts and 26 food baskets were collected and distributed by the company’s volunteers.

The employees also donated a jumper intended to bring joy and happiness to the kids and nurture the time that they spend together at the Children’s Home.

Llantaton Program

The purpose of this program is to promote the recovery and reuse of waste tires, avoid environmental pollution, raise awareness among the population on the subject matter, partner with the authorities to facilitate the collection of waste tires and eliminate the sources of infection that make people sick.

The program is divided into the following phases:

    1. Implementation

    2. Collection

    3. Recycling and reuse

    4. Co-processing, using waste as an alternative fuel

    5. The proper disposal of tires

In 2017, this program was implemented in Cuernavaca in a joint effort with the Social Communication Department of the Secretariat of Sustainable Development of Morelos State to increase the visibility of the event through local media. A total of 128 tonnes of waste tires were collected, representing one ton more than in 2016.





Reforestation

Bridgestone Mexico makes reforestation activities contributing to achieve the SDG 15, Target 15.2: By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests and substantially increase afforestation and reforestation globally.


Trees are essential for the environmental health of communities. Bridgestone Mexico worked on this sustainability axis in coordination with the Morelos State environmental authorities to reforest the town of Tetlama in the municipality of Temixco. This reforestation benefited the community in planting plots temporary.

A total of 161 volunteers donated 1,058 hours to planting 2,450 trees.

Stakeholder Concerns

The materiality study carried out in 2017 included the participation of the most relevant stakeholders for the operation, who evaluated and prioritized the material issues described in this Sustainability Report. Thanks to their participation, 100% of the issues, projects and impacts of the company in the economic, social and environmental are being considered and evaluated in the process of external verification of this Report.